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Facebook, ever since its initial stage, has taken internet by storm. It is used largely all across the world. Over the time, Facebook has evolved from simply a way to connect with people to a platform where thousands of advertisements are posted on daily basis. Let us tell you about the various ways in which you can use Facebook as a great marketing tool.

Facebook provides various options and spaces for posting your advertisement. One can post on their personal account, a page or send private threads containing information about a product/service/brand.

  • Global exposure: More than 1 billion users are active on Facebook everyday. That being said, the figure makes Facebook a grand platform for marketing. Posting an advertisement in the form of an informative post, normal image or a video will definitely get a lot of attention. With a billion people and more on the social media, it is nearly impossible for an advertisement to go unseen or unnoticed. Any business can open their page and post content accordingly.
  • Easy communication: Let’s not forget the very reason Facebook came into existence, connecting people with each other even if they live countries apart. People who have been using Facebook for marketing are able to get easy feedback directly on Facebook itself. People can opt to leave a comment or send messages. Recently, Facebook has added a feature of sharing contact information on the page and people have found it absolutely convenient.
  • Increase in traffic: By posting an engaging and compelling content, a marketer is likely to see an increase in the website’s traffic. People choose online shopping because of its convenience and so they are likely to visit a website when it is offering them the same services/products they have been looking for. Sharing good links on a Facebook page can be really helpful.
  • Target potential customers: On Facebook, you get
    this special filter of choosing the audience of your choice. You can specify
    the age group, gender and the location you seek potential customers from in the settings of your page. This has turned out to be very useful for businesses of all sizes.
  • Influence on Brand Loyalty: Thanks to Facebook’s messaging and commenting feature, interacting with the customers has become very easy. Frequently and readily responding to the users’ queries and feedback helps in building a trustworthy relationship between the client and the page owner. People always go in favor of good services.

In a nutshell, Facebook is an excellent and effective marketing platform for showcasing your services/products.

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